Increased Competitive Advantage
Developed new service products, brand positioning, and partnerships.
Developed new service products, brand positioning, and partnerships.
Enhanced ability to deliver integrated digital marketing services through a new service operations model.
Integrated new strategy, brand, and service design knowledge through rapid prototyping.
Eventually, CNTRD and SCORCH were pitching and winning new business based on a newly prototyped service model. Our biggest joint-win under SCORCH’s leadership was Microsoft. SCORCH already had a long-standing stable, effective, and credited relationship with Microsoft. CNTRD offered the ability to scale into new lines of business using the newly designed “integrated digital marketing service model.” CNTRD and SCORCH reconfigured Microsoft’s content supply chain between the B2B marketing/sales hub in Seattle.
The work led to SCORCH being able to scale the service model to additional clients. The success of highly vibrant and creative collaboration led to CNTRD supporting SCORCH in organizational design planning, brand repositioning, and internal innovation efforts. We have a lot of love for SCORCH and their leadership team, especially their CEO.