How do we innovate new revenue streams if that’s not our core competency yet?


Identified New Revenue Streams

Shifted product teams definition of addressable market and user segments.

Innovation Competency

Trained management teams on innovation methodology and strategies that led to the redesign of corporate shared services.

Increased Brand & Product Launches

Bringing new and delayed products to launch with more aligned market fit.

Challenge & Opportunity

CNTRD worked with Gateway Blend’s multiple products during the two-plus year relationship. CNTRD got a product unstuck from the pipeline, explored paths to revenue diversification, and helped another product grow. CNTRD delivered value in two ways: (1) improving the firm’s ability to innovate using internal resources and (2) identifying millions of dollars in new revenue and helping them capture the new value using new strategies and tactics.