Identified New Revenue Streams
Shifted product teams definition of addressable market and user segments.
Shifted product teams definition of addressable market and user segments.
Trained management teams on innovation methodology and strategies that led to the redesign of corporate shared services.
Bringing new and delayed products to launch with more aligned market fit.
But this story does not have the perfect ending. After two years of successful work, CNTRD and Gateway drifted apart. Truthfully, we’re not sure what happened but we understand business has cycles. We do know that we received positive reviews for the work. The shared services were redesigned based on our model and new products, brands, and segments were launched based on CNTRD workshops and recommendations. It is similar to dating. Sometimes we just move on. Sometimes we get ghosted. Sometimes we do not know what to say.